When you donâ€™t know about what to write for your weekly blog or you have to think about to create content for your brand new web you only see a white page (screen) in front of you and no ideas.
There are some useful resources:
Concise, SCANNABLE, and Objective: How to Write for the Web. by John Morkes and Jakob Nielsen (1997)
â€śStudies of how users read on the Web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.â€ť
â€śA successful Web site has the information that users are seeking and is presented in a way that makes sense to them. Thoughtful selection, logical organization, and clear and visual writing are critical components of a usable Web site.â€ť
Content Strategy: The Philosophy of DataÂ by Rachel Lovinger
â€śEverything is content? What about design? Yes, itâ€™s content. Structure? Content. Metadata? Also content. You probably expected a more incisive analysis than that. Well, how about, â€śLiterally, everything is content.â€ť
21 Ways to Create Compelling Content When You Donâ€™t Have a ClueÂ just because â€śSometimes youâ€™re just flat out of ideas.â€ť